Heineken Silver - The Extra Soft Exhibition
2023
Video Series + Exhibition Design
In partnership with Heineken Silver, we created three short social first portrait videos in which three Dutch artists show us their interpretation of 'soft' and take us through their creative process.
Inspired by Heineken Silver's soft taste, the three makers share their vision on the theme of softness. Tim Wes delved into the realm of vulnerability, The House of Rubber embraced a tactile approach through a soft carpet, and Teun Zwets crafted an enormous plush seating installation.
All three artworks were presented in the custom-designed 'Extra Soft Expo' Pop Up. During 2023 the exhbition travelled throughout the country alongside Heineken Afterwork events.
Talent Tim Wes, House of Rubber and Teun Zwets
Photographer Bob Sapulette, Maud Pelmelay and Robin van Bree
Exhibition Design Rowan Siriram
